In the heart of Kenya’s vibrant tea industry lies Summer Liner Company Limited, a specialized company that has mastered the art of exporting both Bulk and Value Added Tea. With a strategic focus on expanding global tea exports through intensive marketing efforts, Summer Liner Co. is making waves in the international market. Let’s delve into the essence of this Kenyan company and its commitment to delivering quality tea to tea enthusiasts worldwide.
Kenya, known for its picturesque landscapes, diverse wildlife, and vibrant culture, also holds a significant place in the world of tea. Summer Liner Co. Limited stands at the forefront of this tea renaissance, exporting Kenyan tea treasures to various corners of the globe.
Global Expansion and Strategic Partnerships
A World of Tea Enthusiasts
With a focus on the global market, Summer Liner Co. is expanding its reach far beyond Kenya’s borders. By intensively marketing their products, the company has set its sights on tea enthusiasts from Egypt to Russia, and from Pakistan to Canada. This ambitious approach is fueled by strategic partnerships that form the backbone of their success.
Forging Valuable Partnerships
Summer Liner Co. has recognized the importance of collaboration. Through strategic partnerships with interested buyers in various countries, the company has paved the way for their tea to reach new audiences. These partnerships not only benefit the company but also enrich the tea-drinking experiences of individuals around the world.
Diverse Tea Offerings
From Black CTC to Specialty Teas
Summer Liner Co. has curated a diverse range of tea offerings, ranging from the robust and popular Black CTC teas, including grades like BP1, Pf1, and PD, to more specialized teas such as oolong tea, purple tea, green tea, and white tea. The company’s dedication to variety ensures that there’s a cup of tea to suit every palate.
The Rise of Orthodox Teas
While Black CTC teas have traditionally held a significant market share, the demand for Orthodox teas is steadily rising in international markets. The company’s response to this evolving trend showcases its adaptability and commitment to satisfying the preferences of tea connoisseurs.
Vision and Mission
Leading the Tea Market
Summer Liner Co.’s vision is to be a market leader in the realm of tea, setting the bar for quality and satisfaction. This aspiration reflects their deep-rooted commitment to delivering excellence in every cup.
Innovating with Global Reach
The company’s mission of innovatively marketing Kenya’s high-quality tea globally emphasizes their dedication to exploring new avenues and strategies. This mission embodies their dynamic approach to reaching tea enthusiasts far and wide.
Core Values and Principles
Upholding Professionalism and Integrity
Summer Liner Co. operates on a foundation of professionalism and integrity. Their core values, including teamwork, client focus, transparency, and accountability, guide their interactions and relationships within the industry.
A Cup of Responsibility
Recognizing their role as purveyors of health and wellness, the company holds corporate social responsibility in high regard. Their commitment to positive impacts on society and the environment echoes their dedication to more than just the tea itself.
Our Principles
Nurturing Relationships and Agreements
Summer Liner Co. understands the importance of relationships in the business world. Their principle of establishing and maintaining working relationships and contractual agreements ensures mutually beneficial outcomes.
Crafting Excellence in Every Blend
The company’s dedication to creating a recognized blending floor and brand of specialty tea highlights their commitment to quality. The blending and packing process, conducted in Kenya to meet international standards, underscores their dedication to excellence.
Profits, Technology, and Quality
The principle of increasing profit margins through proven technology speaks to Summer Liner Co.’s focus on efficiency and growth. Their alignment with technological advancements ensures that quality remains uncompromised.
Quality Policy Statement
Committed to Customer Expectations
Listening to customers and delivering uncompromising high-quality tea that aligns with their expectations is at the heart of Summer Liner Co.’s quality policy. This commitment sets the foundation for their success.
Empowering Employees for Success
Nurturing the talents and abilities of their employees reflects the company’s commitment to its internal community. By recognizing employee contributions, Summer Liner Co. ensures a motivated and successful team.
A Holistic Approach to Quality
Managing products as an interconnected system of processes allows the company to measure their effectiveness against organizational objectives. This holistic view underscores their dedication to excellence at every level.
Conclusion
Summer Liner Company Limited’s journey in the tea industry encapsulates innovation, quality, and a global vision. From the sun-kissed tea plantations of Kenya to the cups of enthusiasts around the world, their commitment to excellence shines through. As they navigate the complexities of the international tea market, Summer Liner Co.’s core values, strategic partnerships, and dedication to quality ensure a bright and flavorful future for all who enjoy their teas.